eyebobs Announces Two Key Hires

February 22, 2017

Minneapolis (February 22, 2017) – eyebobs, purveyor of distinctive reading glasses, sunreaders and
eyewear accessories geared toward independent thinkers and frugal fashionistas, is pleased to
announce two key hires to kick off 2017: Susan Horvath has joined the company as CFO, and Sandra Aris has joined as Vice President, Product Development.

“Susan and Sandra’s respective experience building high-performance cultures and scalable
customer-centric organizations will help support eyebobs’ expansion,” says eyebobs’ CEO Michael
Magerman. Adds company founder and president Julie Allinson, “We’re thrilled to welcome such
seasoned professionals with impeccable credentials to the eyebobs team.”

As CFO, Horvath has overall responsibility for the financial management of the company including:
accounting, financial reporting, internal controls, financial planning and analysis, cash management,
insurance and risk management, legal, tax, payroll and benefits. What’s more, Horvath will manage IT and HR.

Prior to joining eyebobs, Horvath was VP and CFO at Tenacious Holdings, Inc., a privately held,
safety products company designing, manufacturing and selling products to help improve safety and
productivity in the work place.

In a newly created position, Sandra Aris joins eyebobs as VP, Product Development. In this role, Aris
will leverage eyebobs’ current product offerings, as well as develop, expand and execute new

“My goal is to delight and surprise our customers with exciting and dynamic collections,” says Aris.
Previously, Aris was VP, Global Design of Boulder-based Crocs from 2014 to 2016, and Senior
Design Director from 2012 to 2014.

Both positions report to Magerman, who joined eyebobs as the first-ever CEO in 2016.

About eyebobs

eyebobs designs stylish eyewear and eyewear accessories for people who demand distinctive, highquality glasses with an irreverent attitude and tongue-in-cheek names such as “Rita Book,” “Board Stiff” and “Chutzpah.” For more information, please visit www.eyebobs.com and on social networks @eyebobs.