Norwest Equity Partners Divests Trilliant Food & Nutrition Investment

July 30, 2015

Minneapolis, MN – Norwest Equity Partners (“NEP”), a leading middle market investment firm, has announced the divesture of its portfolio company, Trilliant Food & Nutrition (“Trilliant”), an innovative beverage company with a broad range of products including coffee and tea to hot and cold powdered beverages, to an undisclosed buyer. The transaction closed July 30, 2015; financial terms were not disclosed.

Trilliant was founded in Madison, Wisconsin in 1979 and was originally named Victor Allen’s® Coffee – a “micro-roaster” renowned for its high-quality, small batch coffees. Over the next 20 years, the company steadily grew – gaining a reputation for distinctive brands and customizable products. In 2003, a new, state-of-the-art facility was built and the corporate headquarters was moved to Little Chute, Wisconsin. The company changed its name to Trilliant Food & Nutrition in 2013.

NEP first invested in the company in 2013 and worked together with Trilliant’s management team to triple revenue, grow the number of employees six-fold, and substantially expand the company’s manufacturing facility and technology capabilities.

Todd Solow, a NEP partner and Trilliant board member, stated, “Trilliant has proven its ability to execute on a number of strategic growth initiatives to achieve consecutive, top-line performance. It has established a top-notch brand, broad customer base, and strong retail and food service distributor channels. As a market leader with state-of-the-art technology within the food and beverage sector, Trilliant is well-positioned for continued growth and success.”

NEP has been investing in growing, profitable, and scalable middle market companies since 1961 and has deep experience working with consumer-based companies. NEP has raised $7.1 billion in capital since its inception and recently closed NEP X, a limited partnership with $1.6 billion in capital. More information on NEP and its investment strategy, portfolio and history can be found on



Media Contact:
Heather Goodwin
Vice President of Marketing
Norwest Equity Partners