Tony Armand Named Newest Investment Partner

Minneapolis, Minnesota – Norwest Equity Partners (NEP), a leading middle market investment firm founded in 1961, has announced the expansion of its leadership group with the naming of Tony Armand to Partner.

Previously, Tony served as an Operating Partner for the firm since 2018 focused on developing consumer, sporting goods, and outdoor product investment opportunities and playing an active role in strategic planning, business growth, and corporate governance for NEP portfolio companies. Tony has over 20 years of experience as CEO of several high growth consumer products companies.

Tony’s relationship with NEP has built over several years through former portfolio company experience, including serving as CEO of Shock Doctor Sports, the #1 global leader in mouthguards. He also served as a board member for Momentum Group, a former NEP portfolio company that creates and distributes contract textiles for the commercial interiors industry.

Prior to NEP, Tony served as CEO of United Sports Brands (F/K/A Shock Doctor Sports), a global leader in sports performance and protective products designed to help athletes perform at their personal best. Brands within United Sports Brands’ impressive portfolio joining Shock Doctor include McDavid, a top-level sports medicine, protective gear, and recovery products; Cutters, the innovative leader in the athletic glove market; and Nathan Sports, a market leader in groundbreaking Running Essentials™ products, providing hydration, visibility and performance offerings for runners of all levels. Prior to United Sports Brands, Tony was President and CEO at Bravo Sports, a worldwide leader for branded outdoor and sporting goods products.

Tony’s career also includes COO, CFO, and consulting experience from a variety of service and manufacturing businesses.

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