Norwest Equity Partners Recognized as a 2024 TOP 50 PE Firms in the Middle Market

Norwest Equity Partners (NEP), a middle market investment platform founded in 1961, is pleased to share we have been selected as a 2024 TOP 50 PE Firm in the Middle Market by Grady Campbell Incorporated (GCI), a private equity branding and marketing firm. This respected award independently recognizes leading small and mid-sized private equity firms in the middle market, specifically highly reputable firms with great teams, exceptional track records, and demonstrated significant deal activity.

GCI NEP Award Profile

Norwest Equity Partners (NEP), a Norwest Capital strategy, seeks to invest in growing and profitable middle-market companies primarily across the business services, consumer services, consumer products and industrials sectors. For over 60 years, NEP has created opportunities, jobs, and value by finding and fueling what’s working in successful companies to help build them into industry leaders. Investing nationally from offices in Minneapolis and West Palm Beach, NEP takes a respectful, collaborative approach that sets it apart from other capital sources.

Why do prospects want to do business with the firm?

NEP does the right thing for their companies. The firm invests in unique and/or differentiated companies where it can make a significant impact, together. By listening first and digging deeper, the firm partners closely with business owners/management teams to leverage their existing industry knowledge in combination with NEP’s deep experience in scaling businesses. Oftentimes, NEP partners with successful business owners that have taken their company to the furthest point and need help taking it to the next level. Making NEP’s companies’ goals their own, the firm further builds upon core capabilities to accelerate growth and create long-term value for its stakeholders.

Why do intermediaries present opportunities and want to conduct transactions with the firm?

NEP has a reputation of being approachable, authentic, and straightforward. Intermediaries know exactly what to expect when working with the firm. NEP make their jobs easier by setting clear expectations, openly communicating, and moving quickly whether the firm wants to move forward with a deal or not. Intermediaries have a strong level of comfort in putting the firm with any client due to its thoughtful approach and high-level of diligence. NEP is known for working effectively with founder, family, and entrepreneur-led businesses, helping to nurture them to further grow their businesses.