Norwest Equity Partners Sells eyebobs to Blue Point Capital Partners

Minneapolis, MN, and West Palm Beach, FL, April 12, 2023 – Norwest Equity Partners (NEP), a leading middle market investment firm founded in 1961, has completed the sale of eyebobs (the Company), an industry leading designer and purveyor of original eyewear, to Blue Point Capital Partners. The transaction closed on April 6, 2023. Financial terms of the transaction were not disclosed.

eyebobs is an omnichannel market leader in premium reading glasses. Founded in 2001, the eyewear designer offers a complete assortment of frames, including prescription eyewear and sunglasses for consumers who embrace individuality and courageous self-expression. From avant-garde to classic styles reimagined, eyebobs designs its frames in-house, working with expert manufacturers to produce the highest-quality frames and provide exceptional service that has resulted in a highly engaged consumer base.

Mike Hollenstein, eyebobs CEO, shared, “On behalf of the entire eyebobs team, we are thankful to the NEP team for its partnership and commitment to the quality of our brand proposition and our steadfast focus on creating a unique and expansive line of products. NEP’s industry knowledge and breadth of resources helped us evolve from a small, niche business into an omnichannel eyewear company.”

Tim Kuehl, NEP Partner, shared, “We are proud of eyebobs’ authentic and distinctive brand and are grateful for the leadership team and employees that worked tirelessly to serve the passionate eyebobs consumer.”

Two Roads Advisors served as the exclusive financial advisor to eyebobs; Fredrickson & Byron served as legal advisor. Learn more at More information on NEP and the firm’s investment history can be found on